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Grow Pre-Need With Confidence

Proven Systems. Real Growth.

We created and refined our own proven sales systems and strategies while working alongside a $6 billion dollar pre-need industry leader.

Funeral Home Marketing Directors
Funeral Home Marketing Directors

Stop Guessing. Start Growing.

Build Predictable Pre-Need Growth.

Without the right strategy, training, and community presence, funeral homes forfeit future case volume.

More importantly, the Latino community is central to long-term growth, making outreach built on trust and cultural understanding absolutely essential.

ENGAGEMENT GAP

Traditional marketing channels (mailers, generic ads) are failing to engage the booming local Latino population.

Outreach Challenge

Many funeral homes lack bilingual, culturally connected agents who can build trust within Latino communities.

Unprepaired FAMILIES

Many Latino families lack culturally relevant pre-need guidance, leaving them unprepared for loss and hardship

Your Trusted Third-Party Marketing Partner

We Build Your Pre-Need Business—So You Can Focus on At-Need Families.

Are you ready for your next thousand families

The Opportunity You're Missing...

Reach America's Largest Pre-Need Growth Market:

Latino-American Families

Let FMD help you unlock and connect you to the Largest Untapped Pre-Need Market in America

Every pre-need family you serve today strengthens the value of your funeral home tomorrow. A thriving pre-need program doesn't just generate future calls—it creates predictable revenue, builds long-term family relationships, increases market share, and can significantly enhance the value of your business when it's time to sell. Buyers pay for certainty, and nothing provides greater certainty than a well-built, funded pre-need portfolio.

  • Higher Business Valuation

  • Guaranteed Future Market Share

  • Recurring Revenue

  • Customer Loyalty Across Generations

  • Lower Marketing Costs

  • More Stable Cash Flow

  • Better Financing Options

  • Greater Buyer Interest

Cultural Growth Advantage

Reach Families. Grow Pre-Need.

Trust Built Through Culture

We help funeral homes connect with Latino and multicultural families through bilingual education, trusted outreach, and proven pre-need strategies that strengthen loyalty, increase volume, and build long-term business value.

Bilingual Outreach

Connect with more families through culturally informed, bilingual conversations built on trust.

Family Education

Educate families through compassionate guidance that makes pre-planning feel clear and caring.

Business Growth

Increase pre-need volume, strengthen loyalty, and grow your funeral home’s long-term value.

Funeral Home Owner? CLICK BELOW TO WATCH FIRST!

Funeral Home Owner?

CLICK BELOW TO WATCH FIRST!

WHY WE PARTNER WITH HOMESTEADERS

Financial strength, stability, and peace of mind

Every pre-need family you serve today strengthens the value of your funeral home tomorrow. A thriving pre-need program doesn't just generate future calls—it creates predictable revenue, builds long-term family relationships, increases market share, and can significantly enhance the value of your business when it's time to sell. Buyers pay for certainty, and nothing provides greater certainty than a well-built, funded pre-need portfolio.

  • More than 120 years of serving families with integrity and financial strength.

  • One of the pioneers in pre-need funeral funding, helping families prepare with confidence for generations.

  • A.M. Best Financial Strength Rating of A, reflecting strong financial stability and claims-paying ability.

  • A Rating from the Better Business Bureau, demonstrating a commitment to ethical business practices and customer service.

  • More than $6 billion of insurance in force, providing confidence and long-term financial security.

  • A mutual company, dedicated to serving the interests of its policyholders.

  • Trusted by funeral professionals across the country for its commitment to honoring every promise made to families.

  • A reputation built on trust, compassion, and financial security.

Why We Love Homesteaders Life

At Funeral Marketing Directors, we believe that choosing the right funding partner is just as important as choosing the right funeral plan. That's why we're proud to work with Homesteaders Life.

Our relationship goes far beyond underwriting. Over the years, the people at Homesteaders Life have become trusted friends and an extension of our family. Their commitment to integrity, service, and doing what's right for families aligns perfectly with our own values.

Under the leadership of President Steve Shaffer, Homesteaders Life has built a culture of excellence, financial strength, and long-term stability. As a mutual company, they focus on serving the families and funeral professionals they support—not outside shareholders. That allows them to make decisions with a long-term perspective and a commitment to lasting relationships.

We also appreciate their efficiency, responsiveness, and genuine commitment to helping our funeral homes, agents, and the families we serve. Time and time again, they have proven to be a dependable partner we can trust.

For us, Homesteaders Life isn't simply an insurance company. They're a valued partner, a trusted friend, and an important part of the mission we share: helping families plan ahead with confidence, dignity, and peace of mind.

That's why we're proud to place our trust in Homesteaders Life Company—and why you can, too.

MEET THE FOUNDERS

Eloy Marroquin & Nancy Azucena Chapa

Founders, Funeral Marketing Directors

Together, Eloy Marroquin and Nancy Azucena Chapa bring more than six decades of combined experience in the pre-need profession. Throughout their careers, they have earned a reputation for helping funeral homes grow their pre-need portfolios, expanding multicultural outreach, and developing successful leaders throughout the industry.

They are highly respected for identifying talented individuals and helping them build meaningful careers in pre-need. Through mentorship, leadership, and proven systems, they have recruited, trained, and developed many successful agents while helping numerous professionals advance into General Agency leadership.

One of their greatest strengths is their ability to build authentic, lasting relationships. They believe that trust

—not transactions—is the foundation of every successful business. Their people-first philosophy has consistently transformed acquaintances into prospects, prospects into loyal clients, clients into trusted friends, and trusted friends into lifelong referral partners.

Both Eloy and Nancy bring strategic vision, marketing expertise, leadership, and a deep understanding of the pre-need profession. Together, they have helped funeral homes strengthen their market presence, increase pre-need awareness, and build long-term business value through education, community engagement, and relationship-based marketing.

For more than 15 years, they have proudly partnered with Homesteaders Life Company, a relationship built on shared values, financial strength, integrity, and an unwavering commitment to serving families with excellence. Their confidence in Homesteaders has only grown over the years, and they continue to believe it is the ideal pre-need partner for the funeral homes they serve. Their long-standing partnership reflects the trust, consistency, and mutual respect they have built together over time.

Their shared commitment to excellence, integrity, innovation, and service has made Funeral Marketing Directors a trusted partner for funeral homes, agents, and General Agencies throughout the industry.

Eloy Marroquin

With 33 years of experience in the funeral profession, Eloy Marroquin is recognized as one of the industry's most accomplished and visionary leaders.

 

For nearly two decades, Eloy served with the world's largest funeral and cemetery company, where he rose through the ranks of an $11 billion publicly traded organization. During his career, he became the only

Hispanic executive in America to attain that level of leadership within the company—a remarkable achievement that reflects his work ethic, strategic thinking, determination, and leadership.

 

Throughout his career, Eloy has become widely respected for helping funeral homes build stronger pre-need portfolios, develop successful marketing strategies, and increase long-term business value. His confidence, vision, and ability to recognize opportunities have made him a trusted advisor to funeral home owners and industry professionals alike.

 

Eloy has built a career creating opportunities where others saw obstacles. His passion for serving multicultural communities and helping others succeed shapes the mission and direction of Funeral Marketing Directors.

Nancy Azucena Chapa

With more than 30 years of experience in the pre-need profession, Nancy Azucena Chapa has earned a reputation as an accomplished leader, mentor, and relationship builder.

Throughout her career, Nancy has helped funeral homes strengthen their pre-need programs while building lasting relationships with funeral home owners, agents, General Agencies, and the families they serve. Her approachable, down-to-earth personality, combined with her professionalism and industry expertise, allows her to establish trust that extends well beyond business.

Nancy is recognized for her strategic vision, marketing expertise, organizational leadership, and unwavering commitment to serving multicultural communities. She is deeply passionate about helping families prepare ahead while supporting funeral homes in achieving long-term growth and success.

Her ability to connect with people, inspire confidence, recruit talented professionals, and cultivate meaningful partnerships has become one of the defining strengths of Funeral Marketing Directors. Together with Eloy, she continues to mentor future leaders while helping funeral homes and professionals reach their highest potential.

Together, Eloy and Nancy continue to build on a legacy of leadership, mentorship, and service—strengthening funeral homes, developing successful General Agencies, supporting professional growth, and making a lasting difference in the communities they proudly serve.

Ready to get started?

Let’s build a stronger pre-need program that reaches more families, earns lasting trust, and creates measurable growth.

For Agents & Counselors

Build Trust. Grow Your Impact.

Training, Mentorship & Opportunity

Join a proven pre-need system designed to sharpen your skills, strengthen community relationships, and help you serve more families with confidence, purpose, and cultural understanding.

Build a Career That Changes Lives

At Funeral Marketing Directors, we believe that great leaders are developed—not born. That's why we've created a proven system for recruiting, training, mentoring, and developing individuals who want to build a meaningful career while making a lasting difference in the lives of families.

 

We specialize in recruiting both English- and Spanish-speaking professionals who have a desire to learn the pre-need profession. Whether you're beginning a new career or looking for a greater opportunity, our turnkey training and mentorship program provides the education, support, and confidence needed to succeed.

 

From your first appointment to becoming a successful professional, you will receive ongoing coaching in product knowledge, communication, leadership, relationship-building, mindset, and personal development. Our goal is not simply to help you become a better agent—we want to help you become a leader.

 

A Path to Business Ownership

For those with the desire and determination to grow, Funeral Marketing Directors offers a clear path toward becoming a General Agency owner.

 

Many of today's successful General Agencies began as new agents with no previous experience in the pre-need profession. Through mentorship, proven systems, and consistent guidance, they developed the skills to build their own organizations, mentor others, and create businesses that provide financial opportunity for themselves, their families, and future generations.

 

If your dream is to build a business instead of simply working at a job, we'll show you how.

 

Opportunity for Everyone

We believe opportunity should be based on character, work ethic, integrity, and a willingness to learn—not on whether someone has a college degree.

 

Our team includes people from many different backgrounds who have found success because they were coachable, committed, and willing to serve others. We provide the training, systems, and ongoing support necessary to help motivated individuals build rewarding careers in the pre-need profession.

 

A Growing Industry with Unlimited Potential

The need for pre-planning has never been greater. Today, an overwhelming majority of families have not yet made pre-arrangements, creating an extraordinary opportunity to educate communities while helping families prepare with dignity and peace of mind.

As awareness continues to grow, so does the demand for compassionate, well-trained professionals who are committed to serving others. At Funeral Marketing Directors, we are proud to develop the next generation of leaders who will make a meaningful difference—one family, one community, and one relationship at a time.

 

Your Future Starts Here

Whether your goal is to build a lifelong career, become a General Agency owner, or create a lasting legacy for your family, Funeral Marketing Directors provides the mentorship, training, proven systems, and leadership to help you achieve your goals. We are committed to developing full-time professionals who are driven by purpose, personal growth, and the opportunity to make a meaningful impact while building a successful career.

 

Your opportunity. Your leadership. Your future begins today.

What Is Pre-need?

Planning Today Protects Tomorrow

Pre-need funeral planning allows families to make important decisions, document their wishes, and prepare financially before a loss occurs—bringing greater clarity, comfort, and confidence to everyone involved.

Prepare Financially

Costs Planned Early

Discover Why Pre-Planning Matters: The Benefits of Pre-Planning Your Funeral and What's Included in a Pre-Need Funeral Plan.

RESPONSIVE MOBILE DESIGN

Crafted Websites and Graphics

In the mobile-first era, our responsive designs ensure your website looks stunning on all devices. Enjoy increased user engagement and conversions with seamless adaptability.

Protect Family

Less Stress Later

One of the Most Important Decisions of Your Life
Be the Patriarch. Be the Matriarch. Lead Your Family by Planning Ahead.

Plan Ahead

Decisions Made Early

Your Final Voice When It Matters Most.

RESPONSIVE MOBILE DESIGN

Crafted Websites and Graphics

In the mobile-first era, our responsive designs ensure your website looks stunning on all devices. Enjoy increased user engagement and conversions with seamless adaptability.

Build Trust

Partnered with Homesteaders

More than an insurance provider—a trusted partner dedicated to protecting families for generations.

Trusted by Those We Serve

Real Stories. Lasting Impact.

Hear from funeral home owners, agents, and families who have experienced stronger relationships, greater confidence, and meaningful pre-need growth through our proven approach.

WE SUPPORT ALL LATIN COMMUNITIES